When I clicked into my Gowalla, Yelp or Foursquare account, I can add a review, a photo or a tip. I added a couple of photos and recommended that anyone in the area check out their new stylist promotions (I had my hair done for less than half price because I was working with a new stylist). I also added a review of my cut and a photo of the interior of the salon which is more beautiful inside than from the sidewalk. The salon owner felt overwhelmed at yet another technology that can make or break her business. I don’t think she’s alone in that pain. The technology world keeps changing so rapidly that someone who is busy with their clients can easily get left behind.

What good does it do to have my comments on these geo-location apps? Well, the main thing that it does is ensure that anyone else using the app will be able to find her salon and the great comments / tips that are visible only to those users. Foursquare alone has 1,000,000 users and 1 BILLION check-ins.

Facebook Places put quite a dent into the burgeoning growth of other geo-location apps. I’ve found, however, that my Facebook check-ins are only shown to my Facebook friends. A stranger who happens to be close to the hair salon can never benefit from my great review and my photos. The other geo-location apps still show their content to the public and that’s why I like using them.

Did you feel like you started Twitter or Facebook way behind everyone else? Don’t do that with Geo-Location…. claim your space and start the positive reviews.

If you would like help with your local business search results and geo-location applications, contact me – I’ll be happy to help.

It’s anything that you own that is online – examples are facebook pages, domain names, websites, youtube logins, twitter names. These are considered assets because they are corporate or personal representations of yourself. They are also considered assets because they can add tangible value to your company or brand. It makes sense that if you have a Twitter account with 100,000 followers that it is now a sale-able value for your company.

Many companies don’t have a standardized way of keeping their assets organized. Staff turnover can result in losing the information.

Recently, we tried to set up a YouTube account for a client with their corporate name. YouTube said that this channel name was taken (ex: youtube.com/corporatename) by someone else. When we checked who was using their corporate name, it was an empty channel that had been created in 2006. It is extremely likely that this channel was created by a student intern or entry-level marketing staff member with whom they have lost all contact.

Since a standard email account wasn’t used to set up the YouTube channel, the only way to gain access to this most important online asset is to go through the arduous task of contacting YouTube and negotiating ownership of an online asset that they likely set up for themselves five years ago.

Do you have a systematic and centralized method of keeping tabs on your online assets? If not, feel free to contact me to set one up.

The client was planning to create a second video and hoped that this one would go viral. They had tried this idea previously and the number of views of the video was negligible. So, they brought in Stir to help spread the word about their video. We liked this idea because the video was a flash mob that was being done in the middle of a multi-day fundraising campaign for a GREAT cause!

1. And so we began our strategy. It contained several key elements:
2. Create multiple YouTube accounts to promote the video(s).
3.  Create multiple videos to promote and pay attention to how you name them.
4. Use the annotations within YouTube to drive the viewer from one video to the next.
5. Virally seed throughout YouTube and Facebook.
6. Pay for promotion in YouTube and Facebook.

Our goal was to generate 6,000 views in the first 30 days and 10,000 views by the six month. We created three YouTube channels and uploaded more than 20 videos including the official professional video.

We reached the 10,000 view mark within 3 weeks and hit 23,000 views within 60 days.

Interested in promoting your video on YouTube? Contact me.

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